Schopenhauer Analysis

Joon Shin Ms. Love A. P. Language & Composition 17 February 2010 O. C. E. #1: Schopenhauer’s Assumption In terms of the human mind, we are currently unable to make definite statements as to how it functions and what factors affect its learning. Arthur Schopenhauer was a man who believed that to read books was to limit self-thinking. In turn, he believed that limiting self-thinking was to limit any chances of expanding one’s intelligence. However, the influences written down in bound sheets of paper are no different from influences of the environment and the world in general. Schopenhauer states that â€Å"if a man does not want to think, the safest plan is to take up a book directly when he has a spare moment. † Yet, it is interesting to consider that to even process words on a page requires some use of the mind. People do not inherently accept every idea and proposition thrown at them when reading a book. They take the idea and process it, whether they end up agreeing or disagreeing with the idea. It is this process of reasoning that books invoke upon a person. Books do not tend to represent easy, acceptable ideas to people; books represent the area to philosophize, reason, and expose oneself to the unique and infinite ideas of the world. Schopenhauer’s biggest fallacy is his belief that the human mind is a mindless machine, taking in information without any consideration and analysis of the information. However, the primary function of a book is to force a reader to analyze the ideas it has to offer. If everyone were to accept all the various ideas circulating in our world’s library, then there would be no basis for debate and no conflicting ideas. Yet there are debates and there are arguments. The analysis of the ideas present in books lead to agreement, disagreement, and neutrality. Nonetheless, the reader rests upon a conclusion after the process of reasoning and logic. Linda Elder and Richard Paul once pointed out, â€Å"One cannot be an educated person without consistently learning through reading. † (Elder and Paul). This â€Å"learning† is from the process of constantly analyzing and processing ideas throughout the bound pages of information. As the mind is presented with new ideas, it strives to comprehend and build off of those ideas, adapting and changing its way of thinking constantly. A book can be thought of as a supplier of the raw and bare thoughts of the world. They do not specifically appeal to any of the five senses and thus, forces our minds to compensate by imagining those senses. A movie, on the other hand, gives us visuals and sounds that feed specific emotions and thoughts to the audience. The audience sees and hears what the director specifically wants him/her to see and hear. There is no room for creativity. There is no room for individuality to seep in. In fact, most would argue that movies are growing to have detrimental effects upon people in society. The political cartoon â€Å"Hollywood Trash† by Jerry Seltzer displays a boy being filled with the â€Å"trash† that â€Å"Hollywood† is dumping into him. This represents the state of mindlessness one adapts when absorbing the content in a movie. Because the mind is being spoon-fed ideas, it becomes reliant on the crutches that limit the senses and imagination. In a book, no direct image is being fed. Sounds are obsolete as well as physical touch. The only source of feed the reader has is the words on the pages. For example, when a reader sees the word â€Å"blue,† everything from the ocean to the color shirt they were wearing the other day fills his/her mind. Past memories, experiences, and events are all triggered by this word and culminate to form an expanse of images with no limits. This alone can stand as a reason why books force people to use their minds. It is at the level of sub consciousness. To even comprehend words on a page, the mind is brought to work at full gear, providing the images, sounds, feel, smell, and tastes that bring the book to life. In retrospect, we as humans are influenced by everything in existence. Whether we formulate original ideas or evaluate the ideas of others is regardless in our path of achieving knowledge and information. Our current world today is filled with advertisements and a growing population of electronics and artificial senses. That means that we are finding less use for our natural senses and imagination when we search for forms of entertainment. Schopenhauer says to find our natural influence and to enhance our thinking using the world around us. Unfortunately, the world around us is quite possibly a thousand times worse than the very books he is trying to denounce. Our minds are filled with influences and daily â€Å"trash† from entertainment businesses such as Hollywood. They are being fed the knowledge of the world rather than being forced to hunt for it. So perhaps it is preferable to turn back to the â€Å"detrimental† books and seek to expand our intelligence there. After all, the true learning readers inherit from books lies not in the actual information and ideas, but from the resulting process of reasoning and analysis of those ideas. We are not, as Schopenhauer expresses, stupid from learning. For it isn’t the feed of information from books that rusts our intelligence; on the contrary, it is our ability to respond and expand upon our learning that solidifies our knowledge and builds a base for our intellect to prosper. BIBLIOGRAPHY Lolita in Tehran, Gatsby Paul, Richard, Elder, Linda, Critical Thinking†¦ and the Art of Close Reading (Part I). Journal of Developmental Education 27 no. 2 36-7, 39 Wint. 2003 Seltzer, Jerry. Hollywood Trash. www. ParentsTV. org

Wade and Tavris

Two of the renowned authors in the field of psychology Carole wade and Carol Tavris have been vocal in delivering psychology books which are famed for their critical thinking ideals. The topic of motivation has been high on their agenda and the two authors borrow heavily from Abraham Maslow who was a humanist psychologist. Most of Abrahams work involved ideals such as â€Å"self actualization and human potential†. Most of his work revolved around the concept of gaining fulfillment and attempting to get it by rising through various levels of needs. This as Abraham came to describe is the â€Å"hierarchy of needs† which is a pyramid. Abraham described it as one that provided â€Å"motivational strivings† for people to achieve its various stages. Maslow proposed a number of levels that make up the pyramid (Abraham, 1999). The bottom level contains basic needs; the second level contains security needs, with affection and belonging being in the third level. The fourth level contains self respect and self esteem needs while the last and fifth level is the self actualization (Wade and Tavris, 1998). Maslow emphasized the needs to fulfill the basic needs to some certain degrees before the other stages in the pyramid can be attained. Wade and Travis describe motivation as â€Å"an inferred process within a person or animal that causes movement either toward a goal or away from an unpleasant situation†. The authors argue that a competent animal will obviously have motives to achieve. Thus people will generally have the tendency of going through the various stages in the hierarchy of needs and thus possess goals and aspirations. The two individuals assert their positions that goals will have the effect of improving motivation but they have to be pegged on certain conditions. The two argue that in order for the goals to improve motivation then some of the characteristics that they have to posses is that they should be specific, challengeable but achievable and framed in such a way that what is being wanted supersedes what is unwanted. Wade and Tavris go further to describe types of goals which are performance and mastery (learning) goals. The two describe performance goals as those that are framed in such a way that an individual has enhanced performance in front of others and thus is judged favorably with little or no criticism being directed in his direction. Masterly (learning goals) on the other hand are framed in such a way that the individual works towards increasing his competence and skills. With these the two authors suggest that an individual’s main motivation will be to perform well in front of others or learning the skill for the satisfaction of it. The two renowned personalities tend to argue that praise may not be a motivation and they show this by giving an example of how a child may loose the pleasure or motivation of learning if the child is being praised for being smart. Motivation is regarded as one of the powerful tools that has the capability of enhancing performance and when the right form of motivation is found then the individual will achieve higher. Self efficacy which is an individuals belief that he they are capable of attaining goals, being efficient and learning new skills is one of the best motivations that an individual can have (Bandura, 1997). However the motivation will only work when the goals that are desired are achievable and thus the expectation that is pegged to the motivation should coincide with the attainability of the goal.

Handling Complaints: How Did the Employee Respond?

In our case, a guest is having meal in The Hong Kong Jockey Club. She has order an a la carte with steak. She would like her steak with well done. Unfortunately, the waiter gives her a wrong meat temperature dish, i. e. medium. The guest is not satisfy with the dish and begin lose temper asking for explanation. The waiter has do the following step to provide the right and quality service to the guest. Firstly, the waiter tries to calm the guest down. Secondly, he is listening to the guest’s grievances, so as to provide the right service to the guest again.And he is allowing the guest to vent, to let the guest express her unsatisfactory. Thirdly, the employee tries to apologize for the wrong service, to give the image that our restaurant is willing to correct our mistake and not to happen again. Fourthly, the employee has done the corrective action. He asks the chef to cook the dish again as soon as possible. And with the correct meat temperature i. e. well done. This can show to the guest that we have a positive â€Å"can do† attitude. Finally, servicing the guest with politeness again. The skills and theories that we have apply in the case:For the procedural side: We have attempt timeliness. When the guest has problem regarding the steak she ordered. The employee has taken immediate action to approach to the guest. Listening what is her concerns and grievances. Then make a corrective action. Therefore, we can practice the moment of truth to the guest. Communication skill also applies on our case. When the employee notice that the food production section have cook the wrong dish to the guest. He immediately asks the chef to cook it again with the right meat temperature. And this dish is the first priority to be cooked.So the guest needs not to wait for longer time. This can show that we apologize for our fault. For the personal side: Firstly, positive attitude can be found in the case. When the guest is complaining with the wrong dish, we immediat ely apologize for our fault. And we do try clam the guest down to let her vent her dissatisfy feeling. Also the employee listens to her concerns and grievances as to give the right service to her again. Secondly, guidance also can be found in the case. The employee use positive wordings like â€Å"Please wait; let me order a new one for you. This shows that we are willing to be of assistance. And we are concern of every customer’s needs. No one we will miss out. Lastly, we have solved the problem immediately when guest has a problem. The employee immediately calls the chef to cook the right dish as soon as possible. Therefore, the guest no needs to wait for long time to have her meal. So the guest tempers being recovered very soon. And do not affect her feeling while dinning out. Recommendations for improvement To avoid the problem happen again, I suggest when taking order from the guest, repeat what items the guest had ordered.It is because double check of order can prevent mistake, sometimes the environment is noise, and service provider may not listen well to what the guest has ordered. Also, the chef can ask clarification from the front line staff when come across some rare food order. It is because in tradition in cooking steak, cooking steak with well done are not commonly found in western eating culture. When the chef comes across with this kind of rare cooking method, he can ask the front line staff to make clarify. Then mistake can be minimize.

Gender Based differences and management style Research Paper - 1

Gender Based differences and management style - Research Paper Example The Author has therefore explored the challenges of stereotyping gender and the levels of the stereotypes among different communities. The author has therefore considered the role that culture plays in the beliefs of stereotypes. The author of this book has therefore outlined the different issues as the stereotypes are evident. The Author has based his views on the analysis of the texts which has formed the foundation of his arguments. The author of this book has therefore discussed the three different perspectives which the author believes are the most common and compelling ones. The author has discussed the gender conscious among the different cultural communities, whether the communities recognize gender or they are gender blind and the perception (Johnsen, Maznevski & Schneider, 23). The Author asserts most communities wants to believe when the reality is created through seeing. The main idea of the book is that it outlines the gender differences in leadership. The write of this book has examined the differences in gender across cultures, and how the management principles and tactics are influenced by these diversities. This book hold the view that this diversity and differences in gender and leadership may influence a company’s initiatives, policies and other principles making them even more diverse. In this perspective, the writer of this book advocates for the differences in gender within the leadership of a company especially the top management teams. The author of this book actually asserts that the differences in gender plays an important role in diversifying the company’s planning and hence the company would be capable of including both the long term goals as well as the short term goals which are very important. It is also important to note that the company would escape overlooking certain areas that might be important for the company in

Causes and effects of Pollution in Lake Huron Research Paper

Causes and effects of Pollution in Lake Huron - Research Paper Example As observed by Hickey et al. (2006), there is a direct relationship between pollution rate and effects on aquatic life and on humans. Adverse effects, in brief, include destruction of the surrounding ecosystems, reduction of water quantity, and contamination of soils. This paper will explore Lake Huron only, specifically addressing causes and effects of Lake Huron pollution on people and economy. Moreover, the determination of causes and effects of water pollution in the lake may cause environmentalists to come up with new solutions and ideas for cleaning water areas and improving the health of the public. About Lake Huron The name of the lake was coined by early French explorers, meaning a group of people who inhabit regions around the water body (Shear, 2006). As one of the Great North American Lakes, Lake Huron is bounded by Michigan State on the west and Canadian province of Ontario on the east. The lake has several bays, with the greatest one being the Georgian Bay, and overtime it has undergone drastic aquatic changes. Initially, the lake was occupied by deepwater fish species, but nowadays it has been invaded by other fish species such as alewife, sea lamprey, and rainbow smelt. The change, according to Liu et al. (2006), is attributed to pollution of the lake. Causes of Pollution in Lake Huron Leading cause Causes of pollution in Lake Huron are classified into three categories. The leading cause of pollution in the lake is point-source pollution, followed by nonpoint-source pollution, and the third cause is air pollution (Hickey et al., 2006). Point-source pollution describes direct sources of pollution, such as piped pollutants or other vessels. As it is a fresh water lake, there is a belief that several chemicals dissolve in the water and are, therefore, neutralized. However, much attention is not given to products formed after dissolution processes. Many industries such as pulp and paper companies that surround the lake, as well as treatment plants, dump their waste products to neutralize their lethality. Through dumping, there is continual accumulation of mercury and other heavy metals in the lake. As another form of point-source pollution, large amounts of sewage and fecal matter are dumped in the lake. According to Liu et al. (2006), there is a strong correlation between sewage accumulation level and multiplication rate of harmful bacteria. Liu et al. (2006) identifies E. coli and enterococci as two harmful bacteria whose population is influenced by sewage accumulation in Lake Huron. Therefore, both organic and inorganic wastes and sewage deposits increase bacterial growth. Second leading cause Nonpoint-source pollution, according to Robertson & Lauenstein (1998), does not originate from specific locations. Runoffs from lawns with contaminants and polluted water from agricultural farms form major components of nonpoint-source pollution. Agricultural chemicals, such as pesticide and fertilizer runoffs, significantly contribut e to nonpoint-source pollution. Examples of agricultural chemicals are polychlorinated biphenyls (PCBs), which results from the use of synthetic pesticides and fertilizers. Chloro-diphenyl-trichloroethane, also known as DDT, is another agricultural chemical that contributes to pollution of Lake Huron. Insecticides such as lindane and toxaphene also contribute significantly to the pollution of the lake (Robertson & Lauens

Compare the concept of Adam and Eve and the original sin in Research Paper

Compare the concept of Adam and Eve and the original sin in Christianity and Judaism - Research Paper Example ( Penny Catechism, Article15, undated) The same document went on to say that:- All mankind has contracted the guilt and stain of original sin, except the Blessed Virgin and her Divine Son, through whose foreseen merits she was conceived without the least guilt or stain of original sin.( Penny Catechism , Article 117, undated) ) . There are two accounts of creation recorded in Genesis. These represent two strands of a very old story based upon long standing oral traditions. These have become the creations myths of both Christianity and the Judaism in which they had their founding. Genesis, Exodus, Leviticus, Numbers and Deuteronomy are described in Judaism as the Pentateuch, and these five books are traditionally said to be the work of Moses. His is death is however actually recorded in Deuteronomy 33, and it is generally considered that a number of different strands wrote theses books in the form we now have them in the 6th or 7th century B.C.E., round about the time of King Solomon . In Genesis Chapter One man is created and in Genesis Chapter Two the creation of Adam is described in more detail. He is made from the earth or clay. The word for ‘formed’ is one which would be used to describe how a potter creates a pot form clay ( Genesis 2 v 7, commentary, Bible New International Version, 2008). The word Adam is linked to the Hebrew word ‘Adamah’ which mean red and it is suggested that this means he was created from red clay ( Mandel 2013) . The story describes how God bought each animal to Adam, who gave then their names. He could not find a suitable helper among them. In Genesis 2 v 18 God says :- It is not good for man to be alone. I will make a helper suitable for him. Genesis 2 v 21, 22 describe the creation of Adam. She is made form part of Adam. Eve is called in Hebrew ‘Haya’ which means ‘live ‘ or ‘to live (Meaning and etymology of the name Eve, undated) . In Genesis 3 v 20 it states :- Adam named his wife Eve, because she would become the mother of all the living. In one version the two appear to be created simultaneously, but in the second version she come later. By the time both stories were written down each would have carried its own authority and could not be discarded. Living in the Garden of Eden with her husband, Eve is approached and then tempted by the serpent. She yields to the temptation offered and eats the forbidden fruit, as well as some to her husband. After this it as if they have woken up, as become aware of their nakedness and make themselves clothes. Later ( Genesis 3 v 12) Adam puts the blame on Eve. As a result God tells Eve that she will have pain in childbirth and will become subject to her husband ( Genesis 3 v 16. It is often interpreted that only Eve who is admonished, but in Genesis 3 v 17ff Adam, too is told what will happen to him as the result of his disobedience. According to Jewish teaching Eve was not created at the same time as Adam becaus e God knew that she would become a reason for complaint ( Eve, Jewish Encyclopedia ,1906). These is also a tradition of another help meet being created before Eve , Lilith , but she goes her own way and refuses to be the wife of Adam ( Hampshire County Council, undated) . According to another Jewish rabbinic tradition Eve was tempted first, as women were more likely to give in than men. Despite Eve’

Giza Pyramids Essay Example | Topics and Well Written Essays - 500 words

Giza Pyramids - Essay Example Theories of aliens having built the pyramids at Giza are far-fetched and have not been proved to date. These theories are sometimes advanced by well-known archaeologists like Abdel Gallad, but their theories often are based on conjectures and guesses that are unable to stand the test of rigorous academic work by other historians (Todd, 1993). They are often inspired by the sensational nature of researches that surround the pyramids and the conspiracy theories that surround them, accompanied by talk of the power of the dead pharaoh, which has been well-documented in popular culture through films and stories. There are however, theories that talk of the creation of the pyramids by human hands. Prominent among these is the theory that is put forward by Joseph Davidovits and Margie Morris, who talk of how the very idea of huge rocks having been hauled up could be wrong. They discuss the possibility of slurry being carried up to the heights of the pyramid and then poured into parts of it where it would solidify into the shape that was desirable. This theory tries to address the difficulty of lifting rocks to the incredible heights that the pyramids were constructed at (Morris, 1988). Andrzej Bochnacki proposes another theory that tries to explain the mystery of the pyramids.

Ice Hotels Assignment Example | Topics and Well Written Essays - 750 words

Ice Hotels - Assignment Example The ice hotels belong to the category of destination hotels as they arrange many attractive features for travelers and other tourist who are interested in some unusual entertainments. The ice hotels are promoted by some sponsors with intent to offer special entertainment experiences to customers. The ice sculptures increase the attractiveness of hotel lobbies; and the nature of circumstances decides the type of foods and beverages supplied. The temperature inside an ice hotel is 17 to 23 degrees Fahrenheit (-5 to -8 degree Celsius) which offers an exceptional experience to the tourists. Since the ice melts in the sunlight, ice hotels require to be reconstructed every year. The most prominent feature of an ice hotel is that its walls, fixtures, and fittings are completely made up of ice. Colorful light settings make â€Å"the structures look more like magical snow castles than frigid artic dwellings† (Srinivasan, 2008). Generally, ice hotels are built beside rivers in order to maintain freeze. It would take five to six months for building an extensive, large capacity ice hotel. The emergence of ice hotel concept has surpassed the resort and other cottage trends. Moreover, transformation of a night into a day would create sheer exhilaration for the ice hotel visitors. The world’s first ice hotel was built in Sweden. c) Competitiveness of the ice hotel industry in China Since the ice hotels are built seasonally and disappear after a certain period, it gets world wide popularity. The increasing demand for ice hotels may persuade the sponsors to bring forth future modifications to this concept. The ice hotels can mitigate the intensity of the atmospheric condition like global warming (explorra). Moreover, since this concept does not hurt the environmental balance, it would not face legal or other political challenges. Before implementing the ice hotel project in China, it is necessary to conduct a detailed market study in order to get a clear view rega rding the potentiality of the project in the country. It would be better to choose SWOT analysis for this purpose as it covers all relevant aspects of market. Strengths The novelty and increased market demand for the ice hotel concept found to be the most potential strength with this project. Since the ice hotel concept filmed in James Bond’s Die Another Day movie, this innovative concept has been getting world wide popularity. Similarly, the location of the business is other strength to the project since China is world’s largest market. Since China is a highly- populated country, the Australian hotel chain can take business advantages of this feature. The rampant technological development in China would also contribute to this business concept. Weaknesses Since the ice hotel is a new concept, the parent firm would lack marketing expertise; and hence the management may fail to attract more visitors. A series of difficulties may arise during the implementation of the pr ocess if the project team is unaware of the technical aspects of the concept. Moreover, the management team may also face troubles with deploying experts in ice hotel construction. Opportunities Modern facilities like information technology rampantly grow in China. The internet would largely assist the project team to deal with various phases of the project. It has been identified that internet is the one of the best platforms to effectively market a new concept. The ice hotel concept in China may get numbers of potential strategic alliance offers from other big hotel operators in Chin. An integration process would greatly aid the Australian hotel management to successfully market its concept among Chinese people. Moreover the absence of a potential competitor in china would also largely contribute to this

PESTLE Analysis Essay Example | Topics and Well Written Essays - 1250 words

PESTLE Analysis - Essay Example analysis it is the hope of this particular author that the reader will gain a more informed and valuable understanding in terms of the way in which this particular industry operates and what its determinant factors are. In terms of the political influences and dynamics of the US automotive industry, it must be understood that a significant shift has occurred over the past several years. Beginning with the 2007/2008 economic downturn, the United States government made it clear and apparent that it was willing to step in and offer to be a lender of last resort for the struggling domestic auto manufacturers. This was, at least at that time, an unprecedented move that further cemented the relationship that the political system had to the industrial base of United States auto manufacturing (Townes, 2011). Another noted political involvement that the government has with the automotive industry is in terms of the way in which very large domestic orders are fulfilled by the three major US automotive manufacturers; Dodge, Ford, and General Motors (Hoke, 2011). As the United States government purchases only domestic made automobiles to fulfill its fleet inventory needs and to provide equipment for US personnel stationed overseas in embassies and other foreign environments, the interrelationship and involvement that the political and governmental process has to the automotive manufacturing sector is profound and connected at various points (Roberts, 2014). As indicated previously, the past six years have been an extraordinarily difficult period of time for domestic auto manufacturers. This is as a result of the fact that that their overall demand has dropped to record lows and the ability of consumers to afford and purchase new products has dropped commensurately. However, the past year has indicated a situation in which increasing demand has once again been exhibited and there is a steady but determinant increase in consumer interest for new products, new technologies,

Describe and analyze the Reconstruction of the American South between Essay

Describe and analyze the Reconstruction of the American South between 1863 abd 1877. What was its impact on the future of American society - Essay Example r original practical relations; and let all these questions then be discussed in common council†¦ that it would have been better as soon as the lamentable conflict was over, when the people of the south abandoned their cause and agreed to accept the issue, desiring as they do to resume their places for the future in the Union, and to look to the arena of reason and justice for the protection of their rights in the Union†¦Ã¢â‚¬  Plans for Reconstruction were already on the way even before the war ended. These plans and eventual legislations and proposals were mostly influenced by the powerful Republicans, which demand harsh policies for the Southern states. However, the moderates, such as then incumbent President Abraham Lincoln prevailed on restoring the Southerners back as fast as possible with as much leniency.1 However, admission to the union meant the Confederate states were to adhere to several terms and conditions without compromise otherwise they risk representation in the United States Congress. Although subjected to several historical debates in the past, the Reconstruction period is undeniably one of the most significant periods in the United States history. It would impress a lasting impact on two major aspects in the identity of American society. They are racial equality and economic activity. â€Å"The disintegration of slavery was one among several considerations that propelled the Lincoln administration down the road to emancipation†¦ Lack of military success, coupled with the anti-slavery agitation of abolitionists and Radical Republicans, convinced a significant part of the Northern public that the war could not be won without attacking slavery.† (Foner, Mahoney, p. 16) Thus, after their defeat, the Confederate states were forced to swear on abolishing slavery and eventually free their black slaves. The moderates and radicals among the Republicans agreed that it was essential in guaranteeing the perpetual union among the states. The

Writing assessment Essay Example | Topics and Well Written Essays - 1250 words

Writing assessment - Essay Example My supervisor pointed out that the logic was in fact flawed. Moreover, the essay was underdeveloped in minor ways, and there were only one or two clunky introductions from outside sources. When it came to my second assignment, I was happy to notice that the supervisor had acknowledged the fact that most of my sources were appropriate. Instead of referring to online dictionaries and other unimpressive and unreliable sources as I did in the first paper, I cited appropriately the ideas from a research work by Laurie A Couture, and provided correct bibliographic details in the end. However, some of the flaws still persisted in the second paper as well. It was marked ‘poor’ or two counts – for one or more tasks mismanaged and for being distinctly underdeveloped. There were also occasional gaps in logic or clarity, and there were one or two clunky introductions of outside sources. When I read the paper a second time, I too felt that I could have done better with the dev elopment of the paper if I hadn’t confused the notion of injustice by referring to an incident where I was clearly misbehaving and punished as a child, though the immediate cause for punishment could not be strictly attributed to me. I could have chosen a better instance of injustice where one was at the receiving end of ruthlessness or oppression. When compared to the second paper, the first was slightly better in that it did develop the tasks reasonably well, and was underdeveloped only in minor ways. However, I will make sure that the improvement I made with regard to the sources and logical arguments. In the future, I hope to focus more on my areas of weakness in order to make faster improvement and achieve more clarity by better research and organization of thoughts. I haven’t made much progress with regard to the organization of thoughts. In the first paper, I was marked average for mostly coherent paragraphs, and

An Economic report of Manchester Essay Example for Free

An Economic report of Manchester Essay Employment Performance Which sectors does Manchester outperform the UK. Education it outperforms the UK it’s the second largest city In the UK its normal to expect it to spend more on education due to its high population. Interestingly professional Scientific and technical activities outperform the UK. A new economy has been put in place a smarterEconomy based on tertiary sectors moving away from its manufacturing past. 2023 its estimating employment in The above sector will rise around 130,000 for the greater Manchester region. Accommodation and food service Activities outperforming the UK is expected also as it’s the second most visited city in England and 3rd in the UK. Sectors which do poorly manufacturing once the cotton producing capital of the world now this industry is all but Extinct. Information and communication is behind the UK average this is surprising as recently media city has been opened in Manchester ITV, BBC and SIS are based there. Madchester Today It’s important not to underestimate the effect cities music or sports scene has, many people would recognise Liverpool ahead of a more economically significant city like Birmingham due to The Beatles. Manchester became the music capital of England in the 80s and continued onwards in the 90’s. Manchester United is the most supported club in the world. Forbes lists it as the second most valuable club behind Real Madrid. The soul of the city based on sports with heavy music influences. One effect is the number of young people who want to live there. Young people want to live and study in a vibrant city; Manchester University and MMU are ranked 1 2 in number of applicants for degree courses. There are 3 universities with 87776 students making it one of the most popular cities to study. Below you can see it has the 4th lowest house prices and 3rd highest wages in the UK. This makes it an incredible desirable location to live. In 2001 it was the 21st most vibrant city in the UK today it now number one making it the most vibrant city in the UK surpassing London. There is a large number of young residents, cheap housing and high wages helping organic growth. The location quotients show that the sectors with relative high levels of employment are all mostly in high end sectors, or hotels and similar accommodation which bring in revenue to the local economy. The sectors all bring in wealth so this is a good sign for Manchester’s growth for the future. North West Rivalry â€Å"It’s not just about two clubs, it’s about two cities, two unbelievable histories, two clubs that both think they are the biggest in the world, so there is a lot of ego at stake.† Lee Sharpe. There is a huge rivalry from the two cities of Liverpool and Manchester. Modern day rivalry has been mostly seen on the football field but it’s not always been the case. Historically the two cities thrived in the industrial revolution. The rivalry was ignited when Manchester decided to build a ship canal the largest in the world at that time. This meant Manchester no longer had to pay dues to Liverpool in order to use their port. Now the rivalry has died down as Manchester surpassed its economically and in sporting terms many years ago. Unemployment graph to the right shows how Liverpool’s unemployment has been higher in modern times. There has been a bit of convergence in recession times but Manchester still leads the way economically. Conclusion From this report you can see how Manchester’s economy evolved with technological advances. A thriving industrial city from the industrial revolution evolved unlike other industrial cities. It has a modern advanced economy it has become the most important city in the North-West economically. The sectors which thrive are high end sectors which generate a lot of revenue as shown in the location quotients on the previous page. It has a rich history musically and sporting, now it is the 2nd most visited city in England. This means the tourist industry thrives bringing in revenue from the other regions or nations. This has helped ease the recessions damage, from 2010 GVA has been increasing annually from 2010. The cities soul appears to be music and sporting orientated, the old mills and print works have been redeveloped it still retains remnants of its old industrial past. This is a city which is improving year after year, whether it is economic growth or quality of life. The city has a high standard of living voted most vibrant city in the UK climbing 20 places in 12 years.

Integrated Marketing Communications in Rural Markets in India

Integrated Marketing Communications in Rural Markets in India With around 6, 38, 667 villages, India boasts of the highest number of villages in the world, hugely populated by 720 million people (72% of India lives in villages). It is a market which cant be ignored by the marketers. Customers in villages have their own sets of aspirations and are willing to pay for the right services. Companies understand that that the rules of game are different when it comes to rural markets, especially in a diverse one like India. The rural environment is different from the urban and therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers. An urban communications approach might not hold well in these rural markets and thus there is a need to have a different Integrated Marketing Communications (IMC) approach for the rural markets in India. This Research Paper tries to explore and find out how Integrated Marketing Communications (IMC) can be used in the rural markets in India and a strategic framework has been proposed for the same. Keywords: Rural Markets, Integrated Marketing Communications (IMC). Introduction The global economic meltdown has taken its toll on the manufacturing and service sector of the economy, which, in turn, has slowed down the urban market. The companies cutting across sectors have discovered the importance of rural markets. With urban India in the grip of a slowdown, the rural market is helping industries like automobiles, cement, consumer electronics, textiles, telecommunications and FMCGs grow. While urban organised retail is in pain, its rural counterpart is thriving. All of a sudden, the consumer in the laid back Indian village is being spoilt for choice. The rural incomes are progressing, thanks to the Government initiatives like National Rural Employment Guarantee Scheme (NREGS) launched in 2006 which promised employment of at least 100 days to every member of a poor rural household. This served three purposes: It built rural infrastructure Plugged pilferage of funds Boosted the disposable incomes of rural families The scheme was rolled out to all the 596 districts of the country. All told, Rs 66,800 crores has been earmarked for the programme. Another boost for liquidity among farmers came with the farm loan waiver of Rs 65,318 crores carried out by the Government last year. The bottom-line is clear. Customers in villages have their own set of aspirations and are willing to pay for the right services. Companies are understanding that to play the game in rural markets is to understand and innovate products exclusively for the rural consumers and after tasting success can also be replicated in the urban markets. For example, Tata Sky launched DTH (Direct to Home) primarily for the urban markets. However, in the rural entry, the package has been at Rs 99 per month which was a mini-thali of sorts with a bit of everything. The promotional campaigns included taking Aamir Khan as the brand ambassador who could easily appeal across the rural-urban divide and they also do a lot of promotions and demonstrations so as to motivate the local distributors who highlight the benefits of the service. Tata Sky has launched the Rs 99 pack in the urban markets as well. Advertising goes hand in hand with economic growth. With economic liberalization and increasing rural prosperity, marketers are keen to inform villagers about the benefits of buying and consuming their products and services. Prior to the introduction of economic liberalization in 1990s, there was little incentive for marketers to advertise their products and services, as rural markets were predominantly a sellers market. The influence of the electronic media, in particular television, video and the Hindi film industry, is contributing to the growth of rural aspirations, which are being manifested in rural India in the form of increasing consumerism. The rural environment is different from the urban and therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers. The majority of advertisements designed by corporate marketers, are largely urban oriented and extend themselves to rural areas without any consideration to the values and sensitivities of the rural audience, which are often in striking contrast to those of their urban counterparts. This has led to a negative perception in the minds of villagers, about urban media planners and advertisers. Rural communication is not a peripheral activity. It does not, for instance, involve taking an audio-visual van to a village and assuming that this step is enough to reach out to customers. It requires an entirely different mindset, which demands getting rid of many mental barriers. Companies have to realize that rural is a long-haul market, as gains in the short term are neither immediate nor large. Challenges in Rural Communications There are many challenges to communication in rural. Low literacy level; poor media reach and exposure and vast, heterogeneous and diversely spread rural audiences characterized by variations in language, culture and lifestyle-all these factors pose multiple challenges to marketers looking to take their messages to the largely media-dark or media-grey areas, of rural markets. Heterogeneity and spread The communication pattern in any society is a part of its culture. No communication medium can exist in a cultural vacuum. Communicating the message to rural consumers ha posed enormous challenges to the rural marketer, because of the large numbers of consumers scatters across the country. The problem is further compounded by the heterogeneous nature of consumers there are 16 scheduled languages and 114 local vernaculars. For example, the dialects used in the Vidharbha region, in Konkan region, in costal Maharashtra etc. Limited Media Reach The limited reach of the mass media imposes limitations on universal communication to rural consumers. These factors lead to poor message comprehension and negligible impact, which fail to translate into consumer awareness and hence fail in generating consumer pull. Understanding the Rural Audience It is not sufficient to understand rural communication challenges as stated above: rather, what is equally crucial is the need to understand the behavioural and psychographic characteristics of the rural audience, in order to develop an effective rural communication strategy. Integrated Marketing Communications (IMC) Tools IMC is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, personal selling and direct marketing work together as a unified force, rather than permitting each to work in isolation. Advertising Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor; and it is disseminated through mass channels of communication. Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass media-as opposed to personal selling-it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales. Advertisings contribution to sales is difficult to isolate because many factors influence sales. The contribution advertising makes to sales are best viewed over the long run. The exception to this thinking is within the internet arena. While banner ads, pop-ups and inte rstitials should still be viewed as brand promoting and not necessarily sales drivers, technology provides the ability to track how many of a websites visitors click the banner, investigate a product, request more information, and ultimately make a purchase. Through the use of symbols and images advertising can help differentiate products and services that are otherwise similar. Advertising also helps create and maintain brand equity. Brand equity is an intangible asset that results from a favorable image, impressions of differentiation, or consumer attachment to the company, brand, or trademark. This equity translates into greater sales volume, and/or higher margins, thus greater competitive advantage. Brand equity is established and maintained through advertising that focuses on image, product attributes, service, or other features of the company and its products or services. Cost is the greatest disadvantage of advertising. The average cost for a 30-second spot on network television increased fivefold between 1980 and 2005. Plus, the average cost of producing a 30-second ad for network television is quite expensive. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. Add more millions on top of that if celebrity talent is utilized. Credibility and clutter are other disadvantages. Consumers have become increasingly skeptical about advertising messages and tend to resent advertisers attempt to persuade. Advertising is everywhere, from network television, to daily newspapers, to roadside billboards, to golf course signs, to stickers on fruit in grocery stores. Clutter encourages consumers to ignore many advertising messages. New media are emerging, such as DVRs (digital video recorders) which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free. Public Relations (PR) Public relations is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the public upon which its success or failure depends. Whereas advertising is a one-way communication from sender (the marketer) to the receiver (the consumer or the retail trade), public relations considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to monitor feedback and adjust both its message and the organizations actions for maximum benefit. A primary tool used by public relations practitioners is publicity. Publicity capitalizes on the news value of a product, service, idea, person or event so that the information can be disseminated through the news media. This third party endorsement by the news media provides a vital boost to the marketing communication message: credibility. Articles in the media are perceived as being more objective than advertisements, and thei r messages are more likely to be absorbed and believed. For example, after the CBS newsmagazine 60 Minutes reported in the early 1990s that drinking moderate amounts of red wine could prevent heart attacks by lowering cholesterol, red wine sales in the United States increased 50 percent. Another benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources. Public relations role in the promotional mix is becoming more important because of what Philip Kotler describes as an over communicated society. Consumers develop communication-avoidance routines where they are likely to tune out commercial messages. As advertising loses some of its cost-effectiveness, marketers are turning to news coverage, events, and community programs to help disseminate their product and company messages. Some consumers may also base their purchase decisions on the image of the company, for example, how environmentally responsible the company is. In this regard, public relations plays an important role in presenting, through news reports, sponsorships, advertorials (a form of advertising that instead of selling a product or service promotes the companys views regarding current issues), and other forms of communication, what the company stands for. Sales Promotions (SP) Sales promotions are direct inducements that offer extra incentives to enhance or accelerate the products movement from producer to consumer. Sales promotions may be directed at the consumer or the trade. Consumer promotions such as coupons, sampling, premiums, sweepstakes, price packs (packs that offer greater quantity or lower cost than normal), low-cost financing deals, and rebates are purchase incentives in that they induce product trial and encourage repurchase. Consumer promotions may also include incentives to visit a retail establishment or request additional information. Trade promotions include slotting allowances (buying shelf space in retail stores), allowances for featuring the brand in retail advertising, display and merchandising allowances, buying allowances (volume discounts and other volume-oriented incentives), bill back allowances (pay-for-performance incentives), incentives to salespeople, and other tactics to encourage retailers to carry the item and to push the brand. Two perspectives may be found among marketers regarding sales promotion. First, sales promotion is supplemental to advertising in that it binds the role of advertising with personal selling. This view regards sales promotion as a minor player in the marketing communication program. A second view regards sales promotion and advertising as distinct functions with objectives and strategies very different from each other. Sales promotion in this sense is equal to or even more important than advertising. Some companies allocate as much as 75 percent of their advertising/promotion dollars to sales promotion and just 25 percent to advertising. Finding the right balance is often a difficult task. The main purpose of sales promotion is to spur action. Advertising sets up the deal by developing a brand reputation and building market value. Sales promotion helps close the deal by providing incentives that build market volume. Sales promotions can motivate customers to select a particular brand, especially when brands appear to be equal, and they can produce more immediate and measurable results than advertising. However, too heavy a reliance on sales promotions results in deal-prone consumers with little brand loyalty and too much price sensitivity. Sales promotions can also force competitors to offer similar inducements, with sales and profits suffering for everyone. Personal Selling (PS) Personal selling includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the products value, and closing the sale. The role of personal selling varies from organization to organization, depending on the nature and size of the company, the industry, and the products or services it is marketing. Many marketing executives realize that both sales and non-sales employees act as salespeople for their organization in one way or another. One study that perhaps supports this contention found that marketing executives predicted greater emphasis being placed on sales management and personal selling in their organization than on any other promotional mix element. These organizations have launched training sessions that show employees how they act as salespeople for the organization and how they can improve their interpersonal skills with clients, customers, and prospects. Employee reward programs now reward employ ees for their efforts in this regard. Personal selling is the most effective way to make a sale because of the interpersonal communication between the salesperson and the prospect. Messages can be tailored to particular situations, immediate feedback can be processed, and message strategies can be changed to accommodate the feedback. However, personal selling is the most expensive way to make a sale, with the average cost per sales call ranging from $235 to $332 and the average number of sales calls needed to close a deal being between three and six personal calls. Sales and marketing management classifies salespersons into one of three groups: creative selling, order taking, and missionary sales reps. Creative selling jobs require the most skills and preparation. They are the point person for the sales function. They prospect for customers, analyze situations, determine how their company can satisfy wants and needs of prospects, and, most importantly, get an order. Order takers take over after the initial order is received. They handle repeat purchases (straight rebuys) and modified rebuys. Missionary sales reps service accounts by introducing new products, promotions, and other programs. Orders are taken by order takers or by distributors. Direct Marketing (DM) Direct marketing, the oldest form of marketing, is the process of communicating directly with target customers to encourage response by telephone, mail, electronic means, or personal visit. Users of direct marketing include retailers, wholesalers, manufacturers, and service providers, and they use a variety of methods including direct mail, telemarketing, direct-response advertising, online computer shopping services, cable shopping networks, and infomercials. Traditionally not viewed as an element in the promotional mix, direct marketing represents one of the most profound changes in marketing and promotion in the last 25 years. Aspects of direct marketing, which includes direct response advertising and direct mail advertising as well as the various research and support activities necessary for their implementation, have been adopted by virtually all companies engaged in marketing products, services, ideas, or persons. Direct marketing has become an important part of many marketing communication programs for three reasons. First, the number of two-income households has increased dramatically. About six in every ten women in the United States work outside the home. This has reduced the amount of time families have for shopping trips. Secondly, more shoppers than ever before rely on credit cards for payment of goods and services. These cashless transactions make products easier and faster to purchase. Finally, technological advances in telecommunications and computers allow consumers to make purchases from their homes via telephone, television, or computer with ease and safety. These three factors have dramatically altered the purchasing habits of American consumers and made direct marketing a growing field worldwide. Direct marketing allows a company to target more precisely a segment of customers and prospects with a sales message tailored to their specific needs and characteristics. Unlike advertising and public relations, whose connections to actual sales are tenuous or nebulous at best, direct marketing offers accountability by providing tangible results. The economics of direct marketing have also improved over the years as more information is gathered about customers and prospects. By identifying those consumers they can serve more effectively and profitably, companies may be more efficient in their marketing efforts. Whereas network television in the past offered opportunities to reach huge groups of consumers at a low cost per thousand, direct marketing can reach individual consumers and develop a relationship with each of them. Research indicates that brands with strong brand equity are more successful in direct marketing efforts than little-known brands. Direct marketing, then, works best when other marketing communication such as traditional media advertising supports the direct marketing effort. Direct marketing has its drawbacks also. Just as consumers built resistance to the persuasive nature of advertising, so have they with direct marketing efforts. Direct marketers have responded by being less sales oriented and more relationship oriented. Also, just as consumers grew weary of advertising clutter, so have they with the direct marketing efforts. Consumers are bombarded with mail, infomercials, and telemarketing pitches daily. Some direct marketers have responded by regarding privacy as a customer service benefit. Direct marketers must also overcome consumer mistrust of direct marketing efforts due to incidents of illegal behavior by companies and individuals using direct marketing. The U.S. Postal Service, the Federal Trade Commission, and other federal and state agencies may prosecute criminal acts. The industry then risks legislation regulating the behavior of direct marketers if it is not successful in self-regulation. The Direct Marketing Association, the leading tra de organization for direct marketing, works with companies and government agencies to initiate self-regulation. In March of 2003 the National Do Not Call Registry went into affect whereby consumers added their names to a list that telemarketers had to eliminate from their out-bound call database. Emerging Tools of IMC Sponsorships (Event Marketing) Sponsorships, or event marketing, combine advertising and sales promotions with public relations. Sponsorships increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line. Like advertising, sponsorships are initiated to build long-term associations. Organizations sometimes compare sponsorships with advertising by using gross impressions or cost-per-thousand measurements. However, the value of sponsorships can be very difficult to measure. Companies considering sponsorships should consider the short-term public relations value of sponsorships and the long-term goals of the organization. Sports sponsorships make up about two-thirds of all sponsorships. Social Media Marketing The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favour of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for advertisement revenue. Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world. Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business development using social media marketing. It is a booming sector which is going to redefine the way marketing strategies are being formed and promoted. Internet Marketing Internet marketing also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. Mobile Marketing Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective medium. Cheaper than traditional means for both the consumer and the marketer and easy enough for almost any age group to understand and engage with Mobile Marketing really is a streamlined version of traditional eMarketing. Strategic Framework for IMC in Rural Markets in India A strategic framework for implementing Integrated Marketing Communications (IMC) in the rural markets in India has been proposed. The following are the elements of the framework: Objectives: The firms need to set and review their objectives for the rural markets. The desired effects and output needed from an integrated communications programme need to be decided and this becomes the base for the next steps in the implementation framework. 3As of the Adoption Process: Awareness Creation: Firstly, awareness needs to be created about the brand and the product in the rural market. An urban product might have low or almost nil awareness level in the rural market. The various tools that should be used at this stage are Public Relations, Direct Marketing, Advertising and Events. Adopt the Brand: Once awareness has been created about the brand, steps need to be taken so that the rural markets adopt the brand. The various tools that should be used at this stage are Personal Selling, Sales Promotions and Road shows. Brand Purchase: Once people have adopted the brand, steps must be taken to ensure that people purchase the brand and become repeat buyers. The tools which must be used at this stage are Sales Promotion and Personal Selling. IMC Tools: As mentioned before, different tools serve different purposes in the rural markets. For awareness creation, Public Relations, Direct Marketing, Advertising and Events are useful. Rural advertising will be different from the urban advertising keeping in mind the different profiles of the rural customers. Events also are very effective tools as they engage prospective consumers. The tools useful for adopting the brand are Personal Selling, Sales Promotions and Road shows. The markets accept and adopt the brands once salience has been achieved in the previous stage. Road shows are newer IMC tools which are proving to be very effective. They should be leveraged in the rural markets. In the brand purchase stage, tools like Personal Selling and Sales Promotions must be used as they have a direct impact on the brand purchase by providing incentives and more direct information about the brand. Select Right Mix of IMC: All these above mentioned tools need to be used judiciously and in the right proportion to achieve the desired marketing objectives. There needs to be a strategic fit between the chosen tools and the IMC objectives. Depending on the stages of the adoption process, the corresponding tools should be given importance over others and also overall media budget must be considered. Adds Incremental Value to the Firm: The implementation of an Integrated Marketing Communications (IMC) model in the rural markets in the above mentioned manner will add incremental value to the firm. Since most of the corporate are looking in a big manner to exploit the rural markets in India, the above strategic framework might be useful for them to devise an IMC strategy. And it goes without saying that an urban IMC will be different from a rural IMC. Conclusions Customers in villages have their own set of aspirations and are willing to pay for the right services. Companies are understanding that to play the game in rural markets is to understand and innovate products exclusively for the rural consumers and after tasting success can also be replicated in the urban markets. The rural environment is different from the urban and therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers. An urban communications approach might not hold well in these rural markets and thus there is a need to have a different Integrated Marketing Communications (IMC) approach for the rural markets in India. The strategic framework for Integrated Marketing Communications (IMC) developed in this paper may be used by companies as a part of their rural strategy. Thus the companies can add incremental value to themselves.

Spread of Islam Between 632 750

Spread of Islam Between 632 750 How and why did the Muslims conquer so many lands in the relatively short period from 632 750? After Muhammad had died, his successors (the caliphs) had conquered most of the Persian and Roman world. In 640 the Muslims had attacked the Byzantine territory in the west and had moved on in the east where they had defeated the Persians at their capital Ctesiphonin 637. By 661 all of Persia had been on Muslim hands. During the 7th to 8thcentury Islamic ruled extended to Spain and India. The Islamic had conquered these capitals in a short period of time because they had attacked the weak empires first. The Byzantine and Sassanid states had been tired of fighting each other. The cities of the middle east had been taken back and forth from Persians and back to the Byzantines had been depopulated and their survivors had been burdened with heavy taxes. The Muslims had been welcomed into both territories by discontented groups.Byzantine empirewere glad to have new overlords. These were the rea sons for the Islamic success in a short period of time. Another reason for their success was there warfare and how they practiced their skills. Theyhad practiced their skills as warriors not fighting against each other but rather against unbelievers. They were a fully armed and on horseback military. How the Islam’s expanded so quickly The strategy of attacking and overtaking weak empires worked to their benefit because it gave them the option of placing an established military presence in new territories allowing them to have a firm grip on the new territories and eventually allowing them to invade and pursue surrounding regions. Also by relocating Arab tribes onto their new territory and implementing a great taxation system it gave the empire a consistent and necessary income to pay and keep happy the soldiers. Because these tribes faced persecution prior to the Islam’s taking over they welcomed them with open arms in exchange for protection and safety. I also believe by allowing religious tolerance rather than persecution it gave them a sense if unity which in turn would allow all religions to live peacefully in harmony Why the Muslims conquered so many lands in the short period of time Muhammad wanted to spread his new religion to others. Because of Muhammad’s insistence of abandoning polytheistic cults, it brought him conflict with other people. Therefore, he had to find a place where people would follow him. He found his supporters in Medina. The people there were ready to listen to his religious message and to regard him as their leader in the community. Even though Muslims were successful at Medina, they felt threatened by the Quraysh. Muhammad and his followers killed forty-nine of the Meccan enemy at the battle of Badr. Because of his great victory, Muhammad was able to gain new followers. After Muhammad’s death, the caliphs continued and followed Muhammad’s footsteps. They conquered more territories. The Byzantine and the Sassanid empires contributed to the quick expansion of the Muslims. Because of being already weakened empires due to fighting each other, the Muslims easily conquered both territories and extended the Islamic rule into more territories. Also, like you mentioned, the Muslims were already experts to warfare. They had no problem defeating the armies that the two empires had. They conquered so many lands because of their impeccable army attacking the weak empires and their expressed welcome by the oppressed people. Although Muhammad was dead by 632, you mentioned his successors, or the caliphs attacking and killing the weak empires of Byzantine and Sassanid, that was a great point. They set up the plans to conquer the other weak empires. Kaycee’s blog was also great because she summarized the events lead up to the capture of the Byzantine and Sassanid empires.Hansen, Your comments about the Muslim empire was, excellent and your blog Kaycee was a great summary of the events of 632-750. They had attacked the weak empires first. The Byzantine and the Sassanid had been tired of fighting each other that it left their capital to be depopulated and those people who had been left behind had to burden heavy taxes. When the Muslims had taken over they were glad to have new overlords. Another reason they had succeed was because of their strong army. They practice their skills as warriors to not fight each other but other people. After the death of Muhammad, the Caliphs or Muhammad’s successors conquered the western world of Rome and Persia. The Muslims attacked the Byzantine territory in Syria with ease and moved into Egypt in the 640’s. In 637, they invaded the Sassanid Empire to the east and defeated the Persians at their capital in Ctesiphon. By 661, they defeated all of Persia. The Islamic rule later extended from Spain to India in the 7th and 8th century. The Byzantine and Sassanid states were exhausted from fighting each other. The cities of the Middle East had been taken by the Persian Empire and retaken by the Byzantine Empire. They were depopulated and the few survivors were burdened with heavy taxes. The people welcomed the Muslims, in the hopes that their economy and life would be improved. For example, many Monophysite Christians were persecuted in their countries and they wanted to be free from discrimination. They were glad to have new Islamic overlords. There were also other reas ons for the Islamic success. The Islamic forces were now fighting together in groups called jihads. The jihads were against non-believers, especially non-Islamic peoples. They rode on horseback and camels and were a united front. The leaders or the Caliphs also played an important part in the relatively short takeover of other countries. The first two Caliphs ruled in conflict. The third Caliph, Uthman (r.644-656), a member of the Umayyad family and one of Muhammad’s sons-in-law, aroused discontentment among other clan member of the inner circle and soldiers. They were discontent because of his distribution of high offices and revenues. Under the Umayyad caliphate, the Muslim world became a state with its capital at Damascus. Borrowing from the instruction or laws of the civilizations that they had just conquered, the Muslims issued coins and hired former Byzantine and Persian officials. They made a functioning government, a centralization of a capital and made a common langu age. As the Islamic people became organized conquering lands was easier and faster. Works cited Hunt Lynn, Thomas R. Martin, R. Po-chia Hsia, Bonnie G. Smith, and Barbara H. Rosenwein. The Making of the West: Peoples and Cultures. Second.Vol. I: to 1740. Boston: Bedford/St. Martins, 2007. Print. The Muslims conquered so much land in a short period of time because initially they attacked already vulnerable empires.For example the Byzantine and Sassanid states had been mangled from many years of war and over taking that territory was essentially easy. Also the acceptance of Muslims by discontented groups in Byzantine and Sassanid gave them a solid building foundation in the new territories.These groups were Monophysite Christians were persecuted so they welcomed in the new lords.The already powerful Muslim warriors who had been fighting civilly were now united and were fighting wars and killing non believers together.They would invade and take over territory and when doing so they would build cities where they would move captured Arab tribes to live, work and pay taxes to them.By doing so they had established a command post for their military to fight out of in each territory making it easier to move and expand into other parts of Syria and Egypt.By the beginning of the eighth century Islamic rule had power over territories reaching from Spain to India. I also believe that because the Islamic warriors maintained peace and gave freedom of religion to the cities they had control over gave them an easier way to establish a following.They allowed religious tolerance for a special tax and protected the cities from civil wars and invaders.It gave citizens a peace of mind.

Energy and Power Essay -- Natural Resources

Energy and Power Although I am surrounded by energy and power, I never really knew just how much they mean to the world. However, after learning about the fundamentals of energy, I have a much deeper understanding of their magnitude. In this paper, I will reflect back on what I have learned about energy, and how it has affected me personally. For instance, I know now that the power I am using to sit here and type is roughly equivalent to the power used by an incandescent light bulb, but that is only the beginning. Energy is all around us, but to create power, we need to harness it. I never thought about the fact that everything on earth has some type of energy, and until this course I never even knew the six different types. Now, I can make the connection between two types of energy, and know that fire requires a transition between chemical and thermal energy. Now I am able to understand that even natural processes, like photosynthesis, require multiple types of energy, and it has allowed me to think about energy on a much higher level than I used to. For instance, the fact that I know the First Law of Thermodynamics and would be able to hold an intelligent conversation about the subject has given me the type of confidence a Harvard graduate acquires upon being handed their diploma. Now, beginning to learn about coal has awakened a new curiosity in me, as this source of energy is a large part of my family’s history. I am amazed by the things I have learned so f...

The Songs of Experience - Explication of London Essay -- Blakes Londo

The Songs of Experience - Explication of London William Blake published, in 1794, a collection of poems entitled The Songs of Experience. This collection works in collaboration with an earlier collection of the author's poems called The Songs of Innocence. The works of 1794 bring to the reader a more realistic or even pessimistic view of the author's native England, in comparison to the poems in The Songs of Innocence. One of the works in the more realistic collection is simply titled "London." In this work Blake gives a concise critique of the city that shares its name with the title as the speaker moves among the suffering people of that city. The poem condemns the condition of the city and its people. Blake questions the economic structure, and the extent of the government's control over the people in England. He goes on to challenge the church and its role in society. The poem concludes with a charge that the moral degradation of London is coming into plain sight in the form of physically impaired children. The first stanza of the work functions as a thesis. Here the author plays with the word "Charter'd" (ln.1 & ln.2). The meanings vary in the dictionary, but all pertain to Blake's use of the word. "Charter'd" is the condition of not only the streets of London but also of the city's greatest asset, the Thames River. While chartered might mean liberated, in the tone of this work it more likely means "rented out." In this way Blake challenges the economic system of his homeland. Also, in this double meaning, the reader can see irony in that the phrase might scoff at the idea of the people of England considering themselves liberated. The second half of the first stanza tells us ... ...ed by the harlot. Another idea to consider is Blake's personal feelings about societal institutions. Above we asserted that societies rules could shackle a person's mind, so to keep with that idea we could assert that "the marriage hearse" may tell us how Blake personally feels about the institution of marriage. This work is an open commentary on the situation of the city of London. Blake calls into question some of the basic practices of the city's people, and government. The work moves through the streets and calls to the reader's attention the different ways in which the people suffer. It accuses the government of controlling the minds of people, and the exploitation of its soldiers. It accuses the church of neglecting the needy, and finally it accuses the people themselves of poisoning their own children through their immoral acts.

Madame Bovary - Emma, Christianity, and Adultery Essay -- Madame Bovar

Emma, Christianity, and Adultery In Madame Bovary, Emma is depicted as a slave to her desires, namely, to the desire for what she calls love. The origin of these desires appears to stem from her childhood habit of reading romantic novels while she lived in the convent. Because of her idealized picture of what romantic love is supposed to be, she searched desperately for this in real life, but to no avail. It appears that Emma’s suffering is due to her disillusion with reality and her own naivete about the nature of relationships with other people. However, time after time, Emma looks into the face of morality in the respect of her religion. After she does so, rather than reconcile with her faith and repent her adulterous sins, Emma proceeds to commit them again, with a new and refreshed energy. In one of my previous papers I analyzed the role Christianity assigned to love and concluded that Christianity causes people to be enslaved by their Love for God. Although Emma never experienced the same type of Love f or God that I discussed, her Christian upbringings played a significant role in shaping the way she looked upon life. Specifically, Christianity contributed a great deal to Emma Bovary’s choice to commit adultery in her search for Love. The teachings of Christianity encourage the very thing Emma did throughout her entire lifetime—expect better things to come. Worldly things are not to be coveted because grander rewards will come in Heaven. Christians are taught to dream of a better future, eternal life, peace, and happiness. Moreover, Christianity makes its followers live in expectation of something better, and actions are motivated by expectations of these eternal rewards. Christians also martyr those who sacrifice and suffer since the sacrifice of Christ is a symbol of God’s Love. By acting in the imitation of Christ, the rewards and expectations will thus be fulfilled in Heaven. Therefore, in Christianity, Love is used to achieve transcendence. It is a passion that consumes, controls, and allows one to be content with unhappiness and suffering. Emma wanted happiness and an end to suffering just like other Christians, and she knew that the solution lie in Love. In the convent, she was inspired by stories from the old maid who slipped her romance novels. In the holy atmosphere of the convent, these stories of â€Å"love, lovers, swee... ...ll is to drag out, as I do, a useless existence. If our pains could be of use to some one, we should find consolation in the thought of sacrifice† (168). Because she felt this alienation from God, she struggled to practice Christianity. She knew what she desired, but she did not know how to attain it. Emma did not know how to be a virtuous woman and happy woman at the same time. The break between worldly love and heavenly love lead her astray and towards adultery, and the lack of guidance from the Church caused her to become confused. Finding worldly love has become more and more important today, and many people will travel the same roads as Emma in pursuit of the celestial lover, trying to make their sufferings and sacrifices of use to some one. Like Emma, they are motivated by the ideas that they deserve better and that happiness is found in Love. These ideals caused Emma to commit adultery and tragically end her life; she represents the modern person trapped between the ideals of the Christian tradition and modern times. Because of this conflict of interest, the modern man, as demonstrated by Emma Bovary, will suffer from insatiable and conflicting desires.

A Doll House Vs The Piano Lesson

Writers of the eighteenth and nineteenth century were the voice of the people and from their words; one can feel the smell of revolution against prejudices of the contemporary society.They embossed real life in their words, which they had seen and experienced and showed the majestic human spirit who always find themselves in the midst of conflicts arising partly from the Society and partly from the inner self and consciousness. In the nineteenth century was born among the many writers, a play writer that broke the shackles of the dominant Patriarchy society of the eighteenth century to give voice to the women behind the four walls of their Doll House.A father of modern realistic drama, Henrik Ibsen, was a Norwegian play writer who was charged of being scandalous only because he had examined the realities of life that lay behind many facades and social obequities.Another of the same genere was Wilson who won the Pulitzer Prize of 1992 due to his enduring words that raised the consciou sness of the Blacks. Spent his childhood also in poverty in Pittsburg, Pennsylvania, where he lived with his parents and five siblings, he made his goal to shed the light on the sufferings that their ancestors had to go through among younger generations of blacks.Wilson himself realized this fact that his parents had withheld from them the knowledge of even greater hardships that they had endured themselves. He once told New York Times in 1984, â€Å"My generation of blacks knew very little about the past of our parents, they shielded us from the indignities they suffered.† (Gale Research, Autobiography of Wilson, Para.7). His Piano Lesson was one among his many works that eludes us to the greater revelations- the revelations of ourselves, and our association with our golden heritage.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both Ibsen and Wilson were the mouthpieces of the suppressed and subjugated. In 1871 before Ibsen even started his play, a real incident touched his s oul. One day Ibsen got infatuated by a Norwegian girl named Laura Petersen, whom he called skylark. But in 1872 Laura married a Danish schoolmaster, Victor Kieler, but as soon as she married, her husband Victor contracted tuberculosis, but as they were poor they could not manage to go, so without her husband’s knowledge Laura arranged a loan. With this money they went to Italy and Victor soon recovered. But later the humiliation that Laura suffered was unbearable.When she was forced to tell the truth to her husband regarding the loan, she was abused and Victor straightforwardly found her unfit to be his wife. Laura could not tolerate and she had a nervous breakdown, but in return Victor admitted her in a public asylum.This incident prompted Ibsen to show the Society its true face. Thus emerged from his immense delicate soul, the master the most beautiful play, A Doll House; a play which is a struggle against the tyrannical and dehumanizing oppression of women in a society whi ch frowned upon the women who asserted themselves for individuality.Nora is suppressed in number of ways by her husband Torvald and tyrannical social conventions. Torvald is a smug bank manager and with his job he has number of responsibilities. He treats his wife as if she is her responsibility and a mere product. Torvald is more worried about his reputation but he least cares about her.Though Nora is financial well off yet there is not a single incidence in her life when she does not face rebuke by her husband. On the onset their marriage life seems to be satisfied, yet time and again Nora’s heart was burning like fire seeking Independence from the subjugation of her husband. Yet she fulfills her duty as a wife, and here is the hidden irony. Nora also took loan to save her husband’s life, but instead of credit she gets only rebuke from her husband.As the play moves forward, she realizes how she has to remain subjugated in her parents house and now as a wife too, and how her marriage is only a mere game of a Doll, so unrealistic. So when Helmer tells Nora, â€Å"Because such an atmosphere of lies infects and poisons the whole life of a home.Each breath the children take in such a house is full of the germs of evil,† Nora decides to discontinue her inauthentic role of a doll and closed the doors of domesticity to seek out her individuality, but that too she could attain at the cost of her children.She has to leave her children behind so that they do not get corrupted. In the end of the play, her assertion comes straightaway from her mouth   when she says, â€Å"I've been your wife-doll here, just as at home I was Papa's doll-child.†(1608).This is Nora and theare are Boy Willie and his sister, Bernice in the Piano Lessons who learned to cherish their heritage and assert their rights as human beings. Piano Lesson has a quintessential plot that revolves around a conflict.It appears on the surface that the conflict that is going on is between Boy Willie and his sister, Bernice, but hidden beneath lies the conflict for preserving their heritage and culture, which is in the form of Piano. Boy Willie wants to sell Piano to buy a land for good fortune. What he was visualizing was the future which is the dream of Westernized world of younger generations, whereas Bernice wants to stay firm to her roots, and declines to part with the heritage.The piano was reminder of her past. It was her father’s piano, who died retrieving it from the Sutter’s home. The unique thing about Piano are the engravings of the history of Charles family on it and for Bernice the souls of their ancestors reside in the Piano. It is the Piano only that joins them to their ancestors.The story of Piano dates back to the middle of the nineteenth century, when the Charles family were slaves, their owners Sutters sold two members of the family for a piano. Sutters then got the Charles pictures of Charles family engraved on Piano, but th e carpenter carved whole history of the family into it. This instrument was then stolen by their father who was later killed by the Sutters in retribution.With this piano, August Wilson firmly evokes into the heart of the today’s generation the reality of the   black people in American Society and how they assimilate into the White people, it simply means to give up their black culture and adopt the Westernized ways.When the Doll House was staged in 1879, the spirit of revolution was ravaging like a fire in Europe and writers inculcated in their writings new thoughts and new perceptions of life which totally defied the old conventions. Wth his colloquial language, Ibsen inserts the burning passion of Independent thoughts which allows the A Doll’s house to achieve laurels inspite of criticism.On the other hand, The Piano Lesson was set in Pittsburgh in 1930 when there was Great Depression which became historical background for the play. At that time, the black migrati on was also at the peak. They were migratinog from south to north in search of better life.This all inspired Wilson but inspiration of the play, he got from Romare Bearden painting by the same name. In the painting was shown a teacher and a student in a form of an an allegory which means that how African Americans should associate themselves with their past.Thus in their writings, inconsequent streams   of thoughts, longings, apprehensions, and musings pour out as they arise in the mind of all and thus emerge the consciousness of Individuality, Freedom, and Independence.WORKS CITED1. Gale, â€Å"Biography of August Wilson† Internet (Last Updated: Available: http://www.dartmouth.edu/~awilson/bio.html, May 11, 20072.  Ã‚   Spark Notes, â€Å"The Piano Lesson by August Wilson† Internet Available:http://www.sparknotes.com/drama/piano/context.html, May 11, 20073. Templeton, Joan. Ibsen's Women. Cambridge: Cambridge University Press, 19974. Wikipedia, â€Å"A Doll's Hou se† Internet (Last Updated May 08, 2007) Available:http://en.wikipedia.org/wiki/A_Doll's_House, May 11, 2007    A Doll House Vs The Piano Lesson Words from the writers’ literary artifacts touches rhythm of the complexities of life and make us realize what we are and where we stand in this world and in the Society around us.From the words of the Writers, immerses the rich flavor of the real meaning of the life and the voice of the repressed and subjugated. Ibsen and Wilson reveal the majestic human spirit in their capacity of striving and suffering.. On one hand, Doll house is in reality a Doll House for women subjugated and repressed in the Patriarchy society of 18th century and on the other hand is the Piano lesson which is a voice of the Blacks who in the eighteenth century were kept as emotionless and subjugated slaves.In A Doll’s House, Ibsen paints the sacrificial role that woman has to play and the way protagonist of the play has to exert her feeling. In Piano lesson, the real conflict lies in the efforts of the Protagonists to maintain their family, heritage and exploration in the back drop of all the har dships their ancestors have to undergo.The piano is a representative of the culture and heritage and is a center of conflict for the protagonist whether to sell it for buying land previously worked by their slave ancestors or remains in the family’s possession as a heritage.Ibsen presented â€Å"A Doll house† in 1879 in the backdrop of the Victorian Society, the society wherein woman has to subjugate her according to the husband’s will.For the nineteenth century audience, the mere idea of woman leaving aside her marriage wows was considered as sacrilegious and, women abandoning her children were against the basic concepts of womanhood. In the end of the play Society won, as Ibsen was forced to write alternative ending of the play when it was staged in Germany.Nora as a wife of a banker has to maintain her relationship with her kids and her husband who both tries to control the family.In the play, Nora is a financially well off as compared to the other female cha racters in the play, but she leads a very difficult life because society demands dominant partner in Torvald, who issues decrees and condescends to Nora.On the other hand, in their hard times in order to save her husband’s life, she goes to the extent of forging her father’s name on the document for money but hides it from him. When the truth unfolds, he reacts with disgust and horror. He is only worried about his reputation but refuses to accept the fact it was her love that prompted her to do so. And due to this reason, Nora is considered as a cheat and her deception, left vulnerable to Krogstad’s blackmail.It was the real incident in Ibsen’s life that prompted him to write a play. It was 1871, eight years before Henrik Ibsen wrote A Doll’s House, Ibsen met a Norwegian girl named Laura Petersen, whom he called skylark and was infatuated by her.In 1872, Laura married a Danish schoolmaster, Victor Kieler, and her nightmares started. Victor contract ed tuberculosis, and his doctors prescribed warmer climate for him but as they were poor, Victor became hysterical. At this Laura arranged a loan without her husband's knowledge. With this money they went to Italy and Victor soon recovered. When the time came for Laura to repay the loan, they did not have the money to pay and Laura tried to send forged check but it was discovered and Laura finally had to tell the truth to her husband, who found her unfit as a wife.She had nervous breakdown, and in return Victor admitted her in a public asylum. Touched by this story, in the notes to The Dolls house, he said, â€Å"A woman cannot be herself in modern society, with laws made by men and with prosecutors and judges who assess female conduct from a male standpoint†. (Yurgaitis, A Doll’s House Synopsis, Para. 15).The indifferent attitude of Nora’s husband destroyed her illusions and decides to leave him, her children and house in search of truth. She has realized that he is not the noble man she has supposed him. In the words of Isben â€Å"Depressed and confused by her faith in authority, she loses faith in her moral right and ability to bring up her children. A mother in contemporary society, just as certain insects go away and die when she has done her duty in the propagation of the race.† (Wikipedia, Para 5)August Wilson, was himself a black man and as a black man he realized what hardships the blacks had to endure in their lives and as slaves. As Pulitzer Prize winner, he confided in his students at Dartmouth University, â€Å"My generation of blacks knew very little about the past of our parents.They shielded us from the indignities they suffered,† (Dartmouth, Biography of August Wilson, Sidelights Para1) and in a quest to impart the knowledge to the unspoken African American people, he gave to the world â€Å"The Piano Lesson† and many other plays.The characters Berniece and Boy Willie in the Piano Lessons struggle amo ng themselves, Willie wants to sell a Piano to buy a land but Berniece refuses because she had an attachment towards the piano. It was her father’s piano, who died retrieving it from the Sutter’s home. On the piano is engraved the history of Charles family and is only there ancestral property.The incident happened in the middle of the nineteenth century, when the Charles family was slave, their owners Sutters sold two members of the family for a piano. Sutters then called upon master-carpenter in the Charles family and ordered him to carve out the only faces of the sold slaves into the piano, but the carpenter carved whole history of the family into the piano. This instrument was then stolen by Berniece and Boy Willie's father, but was later killed by the Sutters in retribution.For Berneice, this piano is a â€Å"sacred altar†, considered by ancient African tribes as a crossroad between the living and the dead. It was her belief that by selling Piano, they will loose all the connection with her ancestors and also their protection, which may give the way to Sutter’s ghost to haunt them. Michael Morales too argues that this piano serves as a direct link to the past and is both a â€Å"sacred ancestral altar† and a tool to â€Å"transmit† oral history.Through the songs in a Piano, carvings and the words of Willie, August Wilson makes the audience have a deeper look at their forgotten past. At the end of the play Willie reminds Berniece to continue playing the piano and warns her about the worst consequences if she neglects her past again. And along with that Willie left his mark on the piano, by inscribing on it the history of the family's in readable language with the sole purpose of preservation and continuation of the family's legacy.

Procedures regarding handling medication Essay

10.1 Describe the briny points of agreed procedures bout handling euphony 10.2 Identify who is creditworthy for medicine in a hearty c be setting. 10.3 exc design why charge of medicine must(prenominal)iness nonwithstanding be handles next specialiser pedagogy10.1 Describe the main points of agreed procedures somewhat handling medicinal drug In the large accessible c atomic number 18 setting it is full of life that when handling medications argon involved, swear out suppliers must follow the organisational policies and procedures to the letter, as this is haveing in ancestry with the uprightness. It is important to acknowledge and be aw ar of your own limitations when it passs to handling medications this considers the rubber eraser of the do supplier, divine go exploiters and to others. When following the policies and procedures it is demand to receive the separate level of reproduction associated with handling medications this includes storing, ord ering, receiving, administration, the inscribeing and the brass of medication. It is alert that instruct is kept up to catch on a regular origination in case of some(prenominal) changes in legislation or policies and procedures. It is similarly decisive to nevertheless do what you are instruct for and deemed competent to do so, working in line with the codes of conduct. In addition if thither were whatsoever unsafe practices for example, if a psyche asks you to distribute medication without training, thusly it is a must to report those unsafe practices to the four-in-hand immediately.Read more Essay just aboutAdminister Medication to Individuals and Monitor the set upWhen dealing with the storage of medications it is zippy to ensure that all organisational policies and procedures are followed. All medications should be stored under COSHH Regulations 2002 this is keeping in line with the law. It is important that medications should as well be stored correspond t o manufactures instructions in their original boxes and bottles with the surpass on correctly, bottles are to be stored proficient and clean from stickiness associated with treats. Medications should be stored correctly in a locked closet, tram or medicine fridge, with only the trained authorize military force having access to the medications. It is important that trained authorised staff are aware of contain control, as too ofttimes medications nates result in errors and that they have a utilise by construe. If a attend user wanted to self-medicate then they are to be given a locked cupboard ordrawer with their own key. This is only to be done following a risk assessment been completed anterior to the agreement. When dealing with the ordering of medications, all organisational policies and procedures must be followed when ordering them.The care infrastructure will have a 28 day rack, as this helps to reduce the service user not having enough medication. rate medic ations begins on 14th day of the cycle so that time is given amongst prescriptions been requested and written, the prescription been checked then given to the pharmacist, then dispensed and forficate checked prior to giving them to the service user. It is withal hefty practice to keep a copy of what has been ordered. Another reasoned practice is to always keep good stock control, this means checking the stock forwards ordering to prevent over stocking, drive off or error. If there is too much stock there is more of a chance that an error can be made because giving out of date medications could be harmful to the service user. When receiving medications, it is vital that it is checked. Medications read to be checked to live that it has the correct service user pattern on the label and the prescription. It also has to be checked that the quantity, strength and the form (e.g. tablet, medicine or capsule) are the same. The reliable medication needs to be checked a get aheadst the prescription to ensure that it is a match. All medications has to be soundly documented keeping in line with policies and procedures.When the administration of medication is necessary it is an essential practice to be fully trained to the required level and be fully competent in this area, following all organisational policies and procedures. It is a must to gain the consent of the service user ahead administering any medication. It may also be necessary to use PPE as appropriate for example using gloves before habituate lotions and creams to a service user. Before any medications are administered it is essential to ensure that the up safe medications, cover quantity, right form are administered to the right person and at the right time of day. It is vital that the trolley and medications are never left unattended, as anyone could come along and take medication from the trolley which could do serious harm to themselves or to others. When dealing with all aspects of hand ling medication it is essential that allthing is layed following the organisational policies and procedures.In the care setting is essential practice to have a Medication governing body Record ( screw up) for eachindividual service user which give details of which medicines are decreed for the service user, when they must be given, what the dose, strength and form is as well as any special information, much(prenominal) as giving the medicines with food. The service provider must have a indicate of medicines currently prescribed for that person. These should be gestural when they are given as individual doses or full packs if the person self-administers. It is also important to keep a book when a prescribed medicine has not been given, e.g. due to the service users refusal. The MAR can be a very useful tool for the gain provider to use to keep line of medicines that are not ordered every month but only interpreted occasionally. The service provider should use the MAR to reco rd medicines carried over onto a new-fangled chart.The MAR should also be used to record when non-prescribed medicines are given, for example a paracetamol for a headache. When administering medications it is important to also record the information on to the service users personal care plan. When the need to dispose of medications arises it is vital that all policies and procedures are adhered to, as well as the manufactures instructions. deal home providers should keep records of medicines that have been abandoned of, or are waiting for disposal. Medicines for disposal should be stored securely in a tamper-proof container within a cupboard until they are collected by an authorised wipe out management company or interpreted to the pharmacy for them to dispose of.10.2 Identify who is amenable for medication in a affable care setting. In the adult social care setting there are many heap who need to show their consumptions and responsibilities of those involved in supporting the use of medication. The most important person is the service user, as it is with their agreement that the service provider can administer their medication. The other people who are involved and are responsible are the service providers who are fully trained to the appropriate level and are competent in their hypothesise role to handle and administer medications. The Manager is also responsible for medication and providing the appropriate training for care workers in a social care setting. The Pharmacist also plays asunder in the responsibility for medication, as it is their job to provide the correct medication that is been prescribed by the Doctor.10.3 Explain why medication must be handled following specialist training. All medication must be handled following specialist training as it is in keeping with legislation and organisational policies and procedures. It also ensures that medications are administered correctly and safely to the right individual. By having the speciali st training needed, the service providers concerned will know how to order, receive, store, administer, record and dispose of medication correctly. This protects the service users and themselves from any errors being made which could take place to an hypersensitized reaction, if given to the wrong service provider, or an accidental overdose which could prove fatal. helplessness to have specialist training or allowing a person who hasnt received this training is in breach of the law and could lead to disciplinary action which could lead to legal action.